Our goal was to inspire young girls and show them that females are not only qualified for male-dominated positions, but deserving and capable of filling those roles. We launched during Women's History Month, and placed the ads on prominent positions on HBO GO, before and after the current episodes of the shows featured and on social media networks. The "Because of Her" campaign came at a pivotal time in society where the Harvey Weinstein news was front and center in the media, and the #Metoo movement was gaining momentum. Due to this, HBO wanted to make a stand by recognizing the importance of women within the media.
When it comes to HBO, many people are aware of the women who star in roles in front of the camera. But what they may not know is that there are amazing women in crucial roles behind the camera, too. From directors to writers to cinematographers and producers, women are a fundamental part of making HBO the quality programming that we all know and love. Because of her, HBO is HBO. The campaign has already scored 2.5 million views across HBO’s social media and digital platforms. It was honored by The One Show in 2019.
ASK: Create a brand platform and launch campaign that establishes Netflix Kids and Family as the trusted, go-to destination for differentiated kids’ entertainment.
Make Netflix the #1 entertainment choice for kids and parents, whether watching alone or as a family, by 2025.
As soon as you crack open a bag of Doritos Roulette, you’re signing up for the unexpected. Every chip’s a fiery risk, so the next bite could be blissful heaven or spicy as hell.
Pick the insanely hot chip, and everything is suddenly a bit more intense: that game you were playing with a friend, that TikTok you were in the middle of making – even that verse you were singing with your friends. One super-hot rogue chip could change it all.
IDEA: Let’s merge the love of gaming, the unpredictable, and social media to show how Doritos and Walmart take snacking to another level.
This project's intended purpose was to get people to notice a hybrid car in a saturated market. This campaign dealt with the contentious topic of climate change in a light-hearted and relatable way. We set out to do this by creating exciting content in advertising's most coveted space, the Super Bowl. This project also took place during the showdown between Hillary Clinton and Donald Trump, a point when Trump was touting that climate change was fake news, and it was not to be feared. This gave us leverage, as we were making a point that our brand and product could help fight climate change, making a bold move towards saving the planet and a strong political statement.
Kia Motors launched their hybrid crossover the Niro on the most significant stage on the 2017 Super Bowl and cast Melissa McCarthy as an ill-fated eco-warrior. This commercial garnered 26+ million YouTube hits, won USA Today Ad Meter, YouTube ad blitz, Bronze Cannes Lions and Clios short list.
For the Super Bowl, we compared the Kia Optima to colorful polka-dot socks with Christopher Walken. We then partnered with leading socks creator, Stance to create an original custom sock. We then set out to create a truly unique digital campaign using the #AddPizzazz: we created Instagram games, influencer packages, Vines, surprise and delight, real-time gifs, and even rewarded those who misspelled Pizzazz with Pizza.
Not to mention Nightline took interest and featured us in an interview.
Bring awareness to FIGS, a renowned name in the world of medical apparel, specializing in crafting high-quality and stylish scrubwear for healthcare professionals. With a commitment to both functionality and fashion, FIGS revolutionizes the traditional uniform, offering comfortable and durable scrubs designed to meet the demanding needs of medical professionals. From innovative fabric technologies that ensure mobility and moisture-wicking properties to a wide array of modern and flattering designs, FIGS elevates the healthcare wardrobe experience.
Google has created a new way to help identify your skin conditions with DermAssist. We created an emotional commercial that connects the practicality of how the product works.
Learn more about skin conditions in minutes with DermAssist, a guided skin search app from Google Health that helps you find personalized information about your skin concerns after a few questions and three quick photos.
Nissan and The Voice team up to challenge Adam Levine: can he sing his latest single Sugar while being whipped around in a GT-R by professional driver Rich Rutherford?
This commercial is Nissan's most successful social video in the history of the brand, with over 12M+ views.
To promote the release of Shark’s all-new FlexStyle, we created For All Hairkind, a campaign that encourages every woman to celebrate and fall in love with her unique kind of beauty — especially regarding her hair.
Through a series of fun and upbeat videos, we show how the FlexStyle can help you rock your hair type and favorite style, with models demonstrating how to use all six of the product’s attachments. We’ve included different cuts to feature both the U.S. and U.K. product versions and make it known that no matter what kind of hair you have, Shark FlexStlye has the power to help you embrace it all.
Get day ones, new authentics & LA sports fans to make a financial seat deposit commitment by inviting them to help build Angel City FC and its new sports culture from the ground up because ACFC is setting a new standard for women’s sports.
IDEA: Leverage sports FOMO by letting LA know that there’s a new team that’s ready for takeoff. And there’s still time to get on board and make history together.
We created a robust digital campaign to launch Jack’s all-new Brunchfast menu.
• 360° VR video
• Facebook Live video with Funny Or Die
• Snapchat & Instagram Stories
• Facebook Messenger chatbot
• Interactive ComplexCon Installation
Get everyday action heroes and extraterrestrial fans to care about The Tomorrow War by bringing to life parallels between key movie themes and cultural context through buzz-worthy stunts and activations.
Deliver buzzworthy, ground-breaking, next level ideas that bring to life The Tomorrow War’s resonating story elements.
In this partnership between Nissan and Amazon, a familiar locker becomes larger than life—and is powered by social media. People interacting with it on the ground in San Francisco got the chance to win prizes, including one brand-new Nissan Rogue.
The piece earned local, live and international press coverage in 16 countries, as well as over 2M impressions on social media, becoming the #2 trending topic on Twitter in the US.
For the Playstation 3 launch, we needed to position ourselves as something way beyond a game or toy. This print and OOH campaign communicated that sentiment loud and clear.
Our goal was to get users to put themselves in the shoes of the students. In America, we take going to school for granted, whereas other places in the world see it is a luxury and the only way to escape poverty. Knowing the importance of an education, these children walk nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Once school is over, they have to do it all again on the walk home. A total of 10 hours of their day dedicated to getting to and from school. These kids show the lengths they will go to for education, and we wanted to create a virtual awareness.
To spread the message, we created OOH posters, billboards, and an Instagram initiative featuring 9 influencers who tagged each other consecutively in one of the 9 miles of the children's journey. Celebrity influencers include Zoe Kravitz, Rosario Dawson, Nura Afia, Sammy Wilk, Cree Summer, and Saul Williams. In the end, we were able to raise enough money to build the secondary school and run it for a year.
"9milescroll.com is so powerful…my memories started activating when I used to walk alone, by myself to school and back home… 9 Miles is so deep that it made me cry. I personally forgot about all those lonely, long and scary walks!! Amazing!"
~ Awa Kamara - Sierra Leonean
How to bring attention to the millions of auto crashes each year from texting and driving? We partnered with Steve Babcock's "Red Thumb Reminder" with Adam Levine, Maroon 5 frontman and coach on NBC's Emmy Award®-winning singing competition, "The Voice," has also joined in to help raise awareness for the issue. On Dec. 15, during "The Voice" broadcast, Levine will declare the following 24 hours "Red Thumb Day," urging drivers to put their phones down when behind the wheel, not just on that day, but every day.
Nissan is encouraged drivers to join the Red Thumb movement by sharing photos tagged #RedThumb via their favorite social media channels. #RedThumb posts were then featured on a microsite, along with a special message from Levine supporting the cause.
I'm a founding member and creative director of an iOS app called Evenflow. Being the first employee of a scrappy startup means wearing a few different hats: branding, UX, design, website, emails, investment decks, social channel, growth, and more. We currently have over 11,000+ users at an acquisition rate of 60-80 downloads a day, with 300+ paid subscribers and now going into series A funding.
App Download: appsto.re/us/m_uDgb
Website: evenflow.io
Instagram: instagram.com/evenflow.io
Album: itun.es/us/KAlUgb
Today, I’m Brave’s 100Roofs Project is a humanitarian effort focused on aiding Puerto Ricans still suffering in the aftermath of Hurricanes Irma and Maria. In addition to sending professional carpenters from New York to Puerto Rico, 100Roofs is also training local men and women on how to become professional roofers themselves through an apprenticeship program.
Through this immersive campaign we met our goal of raising the first $500k and have completed 116 roofs.
Learn more: https://100roofs.org/ and https://www.instagram.com/100roofs/
USA Burn Notice wanted us to solve for their interactive audience. The answer was a series of mission-based ARE; we asked users to solve a mystery with the help of show stars.
Covert Ops is a Web-based Alternate Reality Experience that enables Burn Notice fans to assist the series’ main character Michael Westen (Jeffrey Donovan), a burned spy chock full of experience, morality, and wit. Players join his team and learn the tricks of spycraft.
The game garnered so much fan experience that we created two more seasons.
Since 2014 I’ve been Lead Organizer of TEDxCulverCity, hosting sold-out events twice a year. Being an active TED listener, I’m passionate about enabling those with thought-provoking diverse ideas to be heard by a broader audience. I am conducting speaker selections and handling the production of the event, and managing a volunteer team of 25 people.
Website: TEDxCulverCity.com
Twitter: twitter.com/TEDxCulverCity
Instagram: instagram.com/TEDxCulverCity
