Launch Campaign

Live Cargo

In key global cities, we’ll create a terrifying (and shareable) alien encounter on the street. We will carry mysterious cargo in military transport vehicle. Suddenly, an animatronic tentacle will emerge through a crack in the cargo.The truck will shake, rattle, and click. Cameras around the vehicle will capture drivers’ reactions to be shared on social media.

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Mysterious Spikes

As a teaser, we’ll take on a guerrilla approach by putting ominous sprays of spikes in urban environments across major cities. People will discover the spikes under highway overpasses, on stop signs, and many other unexpected locations.

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Stars Try to Science

Our celebrities will try to explain scientific concepts featured in the movie. Of course, they’ll fail miserably. For example, we’ll see Chris Pratt and Sam Richardson try to explain the multiple timeline time travel theory on a chalkboard. Chris will draw dozens of lines and get totally confused.

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Science Will Save Us

Chris Pratt goes on Ellen and announces to a science camp that they will receive a STEM scholarship.

2051 Lens

This AR lens will identify locations around the world, and put users on top of a high-rise in the closest major city. They will see the desolate cityscape of 2051, and watch as White Spikes ascend their landmarks.

White Spike Your Dog

We will create an AR filter that will transform your beloved household pet into a terrifying White Spike. When the dog barks, its tentacles will shoot out spikes (that get stuck in your walls).