Bernice Chao
SPEAKER | CREATIVE | AUTHOR
Launch Anthem
Nike Partnership
To show how our unity can lift up others, ACFC and Nike will give a sports-bra to a female athletic team for every seat deposit made.
See You in LA
To unite Angelenos from all walks of life we’ll have our owners “recruit” their fans to come join them in the stands. Playing off a little friendly competition amongst the stars about which can rally more of their fan base to buy seat deposits, ensuing friendly social media banter.
OOH
We turned LAX lights pink to celebrate the launch of the crest.
